Alan’s persuasive writing book is a must-have for the busy teacher. Packed full of tried-and-tested, effective strategies for teaching persuasive texts, the book is divided into four sections: 1. Structural models that really work! 2. Thirteen easy-to-teach opening strategies. 3. Thirteen high-impact language techniques. 4. Four clearly described endings. The book also includes seven photocopiable language-support sheets for pupils. In short, a wealth of brand-new ideas guaranteed to enrich both teachers’ and pupils’ understanding of persuasive writing.